MAD//Fest ‘Riders of the Storm’ 2023
Brick Lane, London
June 2023
BRIEF
To design an exhibition space for a Marketing and Advertising festival:
Create a Surf/ beach theme
Professional and functional
Create zones that entice plenty of customers whilst still allowing free movement between areas
A mix of seating: relaxed, quieter and more social
A ‘Tiki’ bar for serving drinks and ice cream
Allowing key branding messages to stand out
1-2 fun areas/ items to draw customers in
“Juliette helped us design our exhibition space at MAD//Fest 2023 in London, the biggest marketing conference in the UK. We worked on an exotic beach theme, and she truly saved us both budget and stress. She planned the layout with customer flow in mind, ensured the stand genuinely stood out, and sourced every detail from furniture to decoration suppliers seamlessly. We even received multiple compliments from other exhibitors saying we had the best stand.
One of the most valuable parts of the process was the set of visual mock-ups she created, which allowed us to visualise the space and select furniture before making any investment. Professional, creative, and an absolute pleasure to work with.”
Alexia S., Senior Marketing Manager, RTB House